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How-to guide

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Intermediate · 30-60 minutes

AI Stock Footage Guide

Replace expensive stock subscriptions with AI-generated B-roll that fits any niche.

Faceless creatorsDocumentary editorsAd creative teams

Workflow steps

  1. 1Define your shot listList every B-roll shot needed: subject, mood, camera angle, and length.Specific shot lists produce 5x better AI generations.
  2. 2Pick the right AI video modelUse cinematic models for narrative, motion models for action shots.Each model has a sweet spot; test 2-3 for each project.
  3. 3Prompt with cinematic detailInclude lens type, lighting, and camera movement in your prompts.Generic prompts produce generic clips.
  4. 4Generate in batchesGenerate 3-5 variations per shot to maximize your hit rate.AI video is non-deterministic; first generation rarely wins.
  5. 5Upscale and stabilizeRun winners through an upscaler and a stabilizer before editing.Source AI video often has subtle wobble and noise.
  6. 6Mix with real footageCut AI clips with real footage to avoid an uncanny valley vibe.Pure AI sequences feel artificial; hybrid edits feel premium.
  7. 7Track licensing termsConfirm commercial licensing for each AI model you use.Some models prohibit commercial use without a paid plan.

Publish-ready checklist

  • Shot list defined per project
  • Prompts include cinematic detail
  • 3+ variations per shot
  • Upscaled and stabilized
  • Mixed with real footage
  • Commercial licensing confirmed

Suggested output

Commit to a single format and publish 3 clips before iterating.

Recommended tools

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Runway

Creative suite for generative video, image, and editing.

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Pika

Text-to-video generation with playful motion.

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Sora by OpenAI

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Luma Dream Machine

High-quality generative video with realistic motion.

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Kling AI

High-fidelity text-to-video with cinematic motion.

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Topaz Video AI

Upscale, stabilize, and enhance video with AI models.

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