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How-to guide

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Intermediate · 30-60 minutes

AI Tools ROI Calculator Guide

Calculate the true ROI of AI video tools in your workflow so you only pay for what saves time.

Creator operatorsAgency ownersContent team leaders

Workflow steps

  1. 1Audit your tool stackList every AI video tool you pay for monthly.Most creators are stacking redundant tools.
  2. 2Measure hours savedEstimate the hours each tool saves you per week.Hours saved is the only true ROI metric for tools.
  3. 3Calculate hourly valueSet your hourly rate; multiply hours saved.Without an hourly rate, ROI math is meaningless.
  4. 4Compare to subscription costSubtract subscription cost from hours saved x hourly rate.Tools that do not pay for themselves should be cut.
  5. 5Test consolidationTry replacing 2-3 tools with one all-in-one tool.Consolidation often saves 30-50% on tooling.
  6. 6Set a 90 day reviewEvery 90 days, audit and cut the bottom 20% of tools.Static stacks bloat into hundreds of dollars wasted monthly.

Publish-ready checklist

  • Stack audited
  • Hours saved measured
  • Hourly rate set
  • ROI compared per tool
  • Consolidation tested
  • 90-day review scheduled

Suggested output

Commit to a single format and publish 3 clips before iterating.

Recommended tools

Stack to execute this guide

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Descript

Edit video like a doc with AI cleanup and overdub.

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Opus Clip

Auto-repurpose long videos into viral short clips.

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Submagic

Auto-captions with stylized text and emojis.

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CapCut

Free all-in-one video editor for creators, with AI tools built in.

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Runway

Creative suite for generative video, image, and editing.

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