Intermediate · 30-60 minutes
Sponsorship Rate Card Guide
Build a sponsorship rate card that lets you confidently quote brands and close deals.
Channels with sponsor interestNewsletter operatorsNiche YouTubers
Workflow steps
- 1Calculate your base CPMUse $20-50 CPM for YouTube long-form as a starting baseline.Niche, audience, and engagement push this number up.
- 2Price by deliverablePrice 60s integration, 90s integration, dedicated video, and bundles separately.Bundle pricing drives larger deals.
- 3Add cross-platform tiersOffer add-ons: TikTok cross-post, X thread, newsletter mention.Cross-platform packages often double per-deal revenue.
- 4Include performance bonusesOffer a base price plus a per-click or per-conversion bonus.Performance bonuses align incentives and unlock bigger budgets.
- 5Discount for multi-deal commitmentsOffer a small discount for 3 or 6 video commitments.Multi-deal contracts dramatically reduce outreach time.
- 6Update quarterlyRe-evaluate pricing every 90 days based on growth.Static rate cards leave money on the table.
Publish-ready checklist
- Base CPM calculated
- Deliverable tiers defined
- Cross-platform tiers added
- Performance bonuses optional
- Multi-deal discount set
- Quarterly review scheduled
Suggested output
Commit to a single format and publish 3 clips before iterating.
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