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Intermediate · 45-90 minutes

Video SEO Optimization Guide

Optimize titles, descriptions, and retention signals for discovery.

YouTube channelsSEO teamsContent studios

Workflow steps

  1. 1Pick a primary keyword and a short supporting phrase.
  2. 2Write a title that includes the keyword early.
  3. 3Add chapters, timestamps, and a keyword-rich description.
  4. 4Use a compelling thumbnail and hook.
  5. 5Review retention and iterate on low-performing videos.

Publish-ready checklist

  • Keyword in title + first line
  • Chapters included
  • Retention reviewed after 48 hours

Suggested output

Commit to a single format and publish 3 clips before iterating.

Recommended tools

Stack to execute this guide

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Canva Video

Design-driven video creation with brand assets.

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CapCut

Free all-in-one video editor for creators, with AI tools built in.

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VEED

Browser-based video editor with AI tools and templates.

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Descript

Edit video like a doc with AI cleanup and overdub.

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