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5 prompts · Video repurposing

AI prompts for repurposing one video into a content week

You have one long video and want every clip, post, and newsletter it can produce.

Repurposing is a selection problem, not a cutting problem. The value is in identifying which 40 seconds stand alone and which format each moment belongs in — a tool can cut once you know that. These prompts do the selection and the format-matching.

Podcast and interview channelsWebinar and livestream recordingsCreators who publish once and distribute everywhere

The prompts

1. Full repurposing map from a transcript

Claude or ChatGPT, then Opus Clip or Vizard

Turning one recording into a distribution plan

Here is a transcript with timestamps: [PASTE].

Produce a repurposing map: 6 vertical clips (start/end timestamps, standalone justification, 8-word hook), 3 carousel or thread outlines, 1 newsletter section, 5 quote graphics, and 3 title options for the full video.

Rule: every clip must make sense to someone who has not seen the rest. Reject anything needing setup and say why.

In practice: Feed in a 45-minute interview and get two weeks of posts.

2. Standalone-clip scoring

Claude or ChatGPT

Ranking moments objectively

Score each of these transcript segments 1-10 on: standalone comprehensibility, emotional or surprise value, quotability, and visual interest. Show the four scores plus a total.

Then list only the segments scoring 28 or above, and for each give the exact in/out timestamps and the strongest 8-word overlay hook.

Segments: [PASTE]

In practice: The scoring rubric keeps you from clipping the moment you personally liked most.

3. Blog post from a video transcript

Claude or ChatGPT

Text distribution that is not just a transcript dump

Turn this transcript into a [WORDS]-word article. Do not transcribe — restructure.

Rules: lead with the strongest insight even if it appeared late, use headings that state claims rather than topics, cut all verbal filler and tangents, keep any specific numbers or examples, and add a short intro that works for a reader who never watched.

Flag anything that only works spoken and should be dropped.

Transcript: [PASTE]

In practice: Restructuring rather than transcribing is what makes the article rank on its own.

4. Platform-native rewrites

Claude or ChatGPT

Same insight, four formats

Take this insight from my video: [PASTE SEGMENT].

Write it as: a LinkedIn post (2-4 sentence paragraphs, no hashtag spam), an X thread (5-7 posts, first post standalone), an Instagram caption (front-loaded, first line must work truncated), and a newsletter section (conversational, one link).

Each must work independently. Do not just reformat the same sentences.

In practice: Reposting identical copy across platforms underperforms on all of them.

5. Evergreen recut plan

Claude or ChatGPT

Mining the back catalogue

Here are my last [N] video titles with views and publish dates: [PASTE].

Identify which are evergreen (still relevant, not tied to a date or a version number) and rank them by recut potential — high views suggesting more demand, or low views suggesting a packaging problem rather than a content problem.

For the top 5, suggest the recut angle: new hook, new title, new thumbnail, or restructure.

In practice: The best repurposing candidate is often a good video with a bad title.

Variables to fill in

  • [WORDS] — article target length
  • [N] — how far back the catalogue audit reaches
  • Timestamps — always include them so clips are directly cuttable

What actually improves output

  • Do the selection in a language model and the cutting in a clip tool. They are different jobs.
  • Insist that every clip stands alone — it is the single filter that matters.
  • Audit the back catalogue quarterly; packaging fixes are cheaper than new videos.

Mistakes that ruin the result

  • Publishing raw transcripts as articles.
  • Clipping moments that need context from earlier in the video.
  • Identical copy on every platform.

Tools that finish the job

Where these prompts go next

A prompt produces the script, the shot list or the markup. These are the tools that turn that output into a finished video.

Opus Clip

Auto-repurpose long videos into viral short clips.

Starts at $19/mo

View tool profile →

Vizard

AI clip maker for turning videos into viral shorts.

Free, paid tiers available

View tool profile →

Klap

Transform YouTube videos into viral short clips with AI.

Starts at $29/mo

View tool profile →

Descript

Edit video like a doc with AI cleanup and overdub.

Starts at $12/mo

View tool profile →

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