Video marketing · Beginner tutorial 2026
How to Use Gong
Gong is a video marketing tool built for Enterprise sales teams and Revenue operations. This step-by-step tutorial walks you through setup and your first project — no prior editing experience required.
Gong tutorial: step by step
Connect CRM and calendar
Head to the Gong site and start with the trial (Demo available on request). Once you are in, connect crm and calendar — this is where most of your creative decisions begin, so take a moment to explore the interface before diving in.
Gong records all sales calls
Next, gong records all sales calls. Lean on Call coaching AI to speed this up. Small adjustments here have the biggest impact on how professional your final video looks.
Review AI insights and coaching
Finally, review ai insights and coaching. Gong handles the heavy lifting here, but always preview the result before you publish so the pacing, captions, and audio line up. This is the stage where Gong shines for enterprise sales teams.
Tips to get more out of Gong
- • Use Deal intelligence to work faster — it's one of the reasons Gong is rated 4.5/5.
- • Use Call coaching AI to work faster — it's one of the reasons Gong is rated 4.5/5.
- • Use Pipeline risk alerts to work faster — it's one of the reasons Gong is rated 4.5/5.
Common mistakes to avoid
- • Enterprise-only pricing
- • Overkill for small teams
- • Complex initial setup
Works with your stack
Gong integrates with Salesforce, HubSpot, Zoom, Teams, Slack — handy when you are stitching it into an existing faceless YouTube or short-form pipeline.
Get started with Gong
Best for enterprise sales organizations that need AI-driven revenue intelligence across hundreds of reps.
Get Started with Gong →Affiliate link — we may earn a commission at no extra cost to you.
Gong tutorial FAQ
Is Gong hard to learn?
No. Most people create their first video marketing project within an hour. Gong is best for Enterprise sales teams and Revenue operations, and the 3-step workflow above covers everything you need to get started.
Do I need editing experience to use Gong?
Not really. The category leader in revenue intelligence — uses call recordings to improve sales performance at scale. The interface is built so beginners can produce a finished video without prior editing skills, though features like Deal intelligence reward a little practice.
Is there a free way to try Gong?
Gong does not offer a permanent free plan. Trial terms: Demo available on request. Check the pricing page for the current cost of each tier.
What can I make with Gong?
Gong is designed for Enterprise sales teams, Revenue operations, Sales managers. It integrates with Salesforce, HubSpot, Zoom, so it slots neatly into most faceless YouTube and short-form workflows.