Video marketing · Beginner tutorial 2026
How to Use Tolstoy
Tolstoy is a video marketing tool built for Sales teams doing video outreach and SaaS companies for onboarding. This step-by-step tutorial walks you through setup and your first project — no prior editing experience required. You can follow along free (Free plan with basic interactivity).
Tolstoy tutorial: step by step
Record or upload video segments
Head to the Tolstoy site and start with the free option (Free plan with basic interactivity). Once you are in, record or upload video segments — this is where most of your creative decisions begin, so take a moment to explore the interface before diving in.
Build branching flow with choices and CTAs
Next, build branching flow with choices and ctas. Lean on CRM integrations (HubSpot, Salesforce) to speed this up. Small adjustments here have the biggest impact on how professional your final video looks.
Embed on website or share via personalized link
Finally, embed on website or share via personalized link. Tolstoy handles the heavy lifting here, but always preview the result before you publish so the pacing, captions, and audio line up. This is the stage where Tolstoy shines for sales teams doing video outreach.
Tips to get more out of Tolstoy
- • Use Branching interactive video flows to work faster — it's one of the reasons Tolstoy is rated 4.3/5.
- • Use CRM integrations (HubSpot, Salesforce) to work faster — it's one of the reasons Tolstoy is rated 4.3/5.
- • Use Shoppable video for e-commerce to work faster — it's one of the reasons Tolstoy is rated 4.3/5.
Common mistakes to avoid
- • Viewer experience requires good internet connection
- • Complex flows take time to build
Works with your stack
Tolstoy integrates with HubSpot, Salesforce, Shopify, Slack — handy when you are stitching it into an existing faceless YouTube or short-form pipeline.
Ready to try Tolstoy?
Best for e-commerce brands and B2B SaaS teams wanting interactive, conversion-focused video.
Start Tolstoy Free →Affiliate link — we may earn a commission at no extra cost to you.
Tolstoy tutorial FAQ
Is Tolstoy hard to learn?
No. Most people create their first video marketing project within an hour. Tolstoy is best for Sales teams doing video outreach and SaaS companies for onboarding, and the 3-step workflow above covers everything you need to get started.
Do I need editing experience to use Tolstoy?
Not really. Tolstoy's shoppable and interactive video format delivers conversion rates far above passive video embeds. The interface is built so beginners can produce a finished video without prior editing skills, though features like Branching interactive video flows reward a little practice.
Is there a free way to try Tolstoy?
Yes — Free plan with basic interactivity. That's more than enough to follow this tutorial end-to-end before deciding whether to upgrade. See the full Tolstoy pricing for paid tier details.
What can I make with Tolstoy?
Tolstoy is designed for Sales teams doing video outreach, SaaS companies for onboarding, E-commerce product education. It integrates with HubSpot, Salesforce, Shopify, so it slots neatly into most faceless YouTube and short-form workflows.