Video marketing · Beginner tutorial 2026
How to Use WIREWAX
WIREWAX is a video marketing tool built for Retailers and Brand marketers. This step-by-step tutorial walks you through setup and your first project — no prior editing experience required.
WIREWAX tutorial: step by step
Upload video
Head to the WIREWAX site and start with the trial (Demo available). Once you are in, upload video — this is where most of your creative decisions begin, so take a moment to explore the interface before diving in.
Tag products or elements
Next, tag products or elements. Lean on Shoppable video to speed this up. Small adjustments here have the biggest impact on how professional your final video looks.
Publish shoppable experience
Next, publish shoppable experience. Lean on Branching storylines to speed this up. Small adjustments here have the biggest impact on how professional your final video looks.
Track clicks and conversions
Finally, track clicks and conversions. WIREWAX handles the heavy lifting here, but always preview the result before you publish so the pacing, captions, and audio line up. This is the stage where WIREWAX shines for retailers.
Tips to get more out of WIREWAX
- • Use Clickable product hotspots to work faster — it's one of the reasons WIREWAX is rated 4.4/5.
- • Use Shoppable video to work faster — it's one of the reasons WIREWAX is rated 4.4/5.
- • Use Branching storylines to work faster — it's one of the reasons WIREWAX is rated 4.4/5.
- • Use Audience analytics to work faster — it's one of the reasons WIREWAX is rated 4.4/5.
Common mistakes to avoid
- • Enterprise pricing only
- • Steep setup for complex experiences
Works with your stack
WIREWAX integrates with Shopify, Vimeo, Brightcove, Salesforce Commerce Cloud — handy when you are stitching it into an existing faceless YouTube or short-form pipeline.
Get started with WIREWAX
WIREWAX is the definitive tool for brands creating interactive shoppable video.
Get Started with WIREWAX →Affiliate link — we may earn a commission at no extra cost to you.
WIREWAX tutorial FAQ
Is WIREWAX hard to learn?
No. Most people create their first video marketing project within an hour. WIREWAX is best for Retailers and Brand marketers, and the 4-step workflow above covers everything you need to get started.
Do I need editing experience to use WIREWAX?
Not really. WIREWAX (now part of Vimeo) is the leading platform for shoppable and branching video experiences. The interface is built so beginners can produce a finished video without prior editing skills, though features like Clickable product hotspots reward a little practice.
Is there a free way to try WIREWAX?
WIREWAX does not offer a permanent free plan. Trial terms: Demo available. Check the pricing page for the current cost of each tier.
What can I make with WIREWAX?
WIREWAX is designed for Retailers, Brand marketers, eCommerce companies. It integrates with Shopify, Vimeo, Brightcove, so it slots neatly into most faceless YouTube and short-form workflows.