Intermediate · 20-40 minutes per video
AI Video for LinkedIn: What Actually Works
How to use AI video tools to build authority on LinkedIn — the formats, lengths, and topics that get distributed by the algorithm.
B2B founders and executivesConsultants building a personal brandSaaS marketers
Workflow steps
- 1Pick a format that matches your brand: talking head (most trust), document-style (most views), or text animation (fastest to make).
- 2Use a 30-90 second format — LinkedIn's algorithm heavily favors native video under 2 minutes.
- 3Record async with Vmaker or Loom, then clean up with Descript.
- 4For faceless: use Fliki or Typeframes to animate a key insight from a recent post.
- 5Caption every video — 85% of LinkedIn videos are watched with sound off.
- 6Post natively to LinkedIn (never YouTube links) and engage in the first 30 minutes.
Publish-ready checklist
- Video uploaded natively to LinkedIn (not YouTube link)
- Captions added and reviewed for accuracy
- Video under 2 minutes
- First comment prepared to boost early engagement
Suggested output
Commit to a single format and publish 3 clips before iterating.
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